Juice and beverages

Juice, nectar and still drinks: less sugar, more fruit!

What are consumers looking for in a fruit juice? Simple, less sugar and more fruit! Attention is growing towards the nutritional, functional and healthy benefits of Juice Nectar and Still Drinks (JNSD and an example of this is the increased use of health-promoting ingredients such as ginger, aloe, goji berries and blueberries.

What drives consumers' purchases more and more is the origin and variety of raw materials, the production methods used and sustainability.

Juice, nectar and still drinks: less sugar, more fruit!

Packaging-wise, in the total market of fruit juices and beverages, multilayer carton for long shelf life is the most used, accounting for 50% in volume and 65% in value in the Large-Scale Retail Trade. If you want to know why aseptic bricks are the best choice when it comes to fruit juice packaging, read here!